AdPesa member using her phone in Nairobi
Rewarded advertising, reimagined

Your attention
has value.

Choose the ads worth your time. Watch or listen, complete a verified engagement, and earn rewards.

2 formats

Audio + video

Opt-in

Consumer-led

Verified

Every reward

Don’t just buy impressions. Reward attention.

AdPesa gives your campaign a direct value exchange: audiences opt in, engage, and receive a share of the value their attention creates.

Targeted reach

Reach opted-in audiences by location, interests, and profile.

Verified attention

Pay for qualified listening and viewing—not empty impressions.

Clear analytics

Track reach, watch time, engagement, and campaign outcomes.

Built for trust

Consent-led delivery with fraud and duplicate-view checks.

Explore advertiser tools

Listen. Watch.
Earn.

You choose to participate. AdPesa measures qualified engagement and moves your reward from pending to verified.

Mobile money Airtime Clear reward history
Free opt-in

Audio Ads

Hear a relevant ad while your call connects. Qualifying listening time is measured and rewarded.

Your calls continue as normal
Short-form

Visual Ads

Open a personalized feed of vertical video ads and earn when an eligible view is verified.

Built for your phone

Three simple steps from attention to reward.

STEP 01

Watch or listen

Choose an eligible video ad, or hear one naturally while your call connects.

STEP 02

Get verified

AdPesa checks qualified watch or listen time and protects campaigns from invalid activity.

STEP 03

Earn

Your verified reward is added to your balance for payout to mobile money or airtime.

Attention should work for everyone.

Brands get meaningful engagement. Consumers get recognized for their time. AdPesa makes the exchange measurable.